Google’s Chrome OS

So, let’s imagine that your company name has become a verb. Lucky dog! You’ve just reported revenues of $5.52 billion for the quarter ending June 30, 2009 – despite the global economic downturn. You’re a key player in the search engine market. You operate a Web browser. Your Gmail service gives users more than 7,300 MB of free storage and you’ve found a clever and popular way to map the Earth. How do you top that? Well, if you’re Google, you extend your reach just a little bit farther to see if you can shake things up in the operating system (OS) realm.

In early July, Google revealed that it is developing a free, open-source, Linux-based operating system that is using the Web as its primary development platform. The fast, lightweight OS will carry the same “Chrome” moniker as the company’s Web browser and when it debuts some time in 2010, it will join OS giants like Linux, Apple Leopard, and Microsoft Windows. Chrome will run on standard x86 chips and ARM chips, and Google is working with companies like Acer, Adobe, ASUS, Freescale, Hewlett-Packard, Lenovo, Qualcomm, Texas Instruments, and Toshiba to bring Chrome OS-compatible devices to market.

Chrome is not Google’s first foray into the OS arena. Android, the company’s mobile OS, runs on the G1 phone from T-Mobile. Though there will be some overlap, Google intends to keep both systems with an eye toward market segmentation. Android, as the company explained in a recent blog post, is designed “to work across a variety of devices from phones to set-top boxes to netbooks.” Chrome OS is “being created for people who spend most of their time on the Web, and [it] is being designed to power computers ranging from small netbooks to full-size desktop systems.” The company also reports that it is “going back to basics and completely redesigning the underlying security architecture of the OS so that users don’t have to deal with viruses, malware and security updates. It should just work.”

But will it?

Critics of Chrome say Google has brand power, but lacks driver ecosystem knowledge and the type of customer support staff that an OS requires. There are also privacy concerns. Undoubtedly, Google has given these and other criticisms a great deal of thought, so Chrome OS is not likely to end up as just another heap of code on the R&D scrap pile. Google knows that Chrome has promise, and the idea of using the Web as the primary development platform seems to build on the master plan of cloud computing. This, of course, raises an interesting question: Given the way people have embraced cloud-centric e-mail and social networking, is the Internet the future of the operating system? Stay tuned. Google may very well have the answer.